Planting grass seed with snow still on the ground or when the temperatures are still cold is a good Idea and works well. In these conditions you may have noticed that there are small cracks in the ground. This is perfect as it allows the seed to fall in as the snow melts and the cracks help them go deeper into the dirt. Fescues, Rye Grass, and Kentucky Bluegrass seeds work best in cold areas. When the warmer weather arrives and the ground thaws, the grass will start to grow and will give you a nice jump start on your lawn.
I have used this method for years and it works well. Towards the end of winter when I know a light snow is forecasted, I will use my hand seed spreader and apply an even amount over the area I want to seed. Then I use a grass rake and lightly work it in so that it does not become bird food. If no snow is in the forecast and you have some snow on the ground about 2 inches or less this also works well. Apply the same way, just spread it evenly and give it a light rake and call it good. If you have patches of snow and open ground it is also fine, the seed will not grow until temperatures reach 55 degrees Fahrenheit. The melting snow keeps the seeds moist and they grow like crazy once things warm up. While your neighbor is struggling to water their new lawn and get it to grow you will most likely be mowing yours. Click on the Home Depot link below to take you to lawn care items.
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